NarniNOT

Walt Disney Co CEO Robert Iger said Wednesday that "The Chronicles of Narnia: Prince Caspian" is underperforming at the box office because of competition from "Iron Man" and "Indiana Jones." Since its May 16 release, the "Narnia" sequel has earned $99.6 million in North America, according to Box Office Mojo. Its 2005 predecessor, "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe," had earned $122.7 million in the same period. It went on to make date $291.7 million. Disney originally had "Caspian" set for last Christmas, but delayed it in deference to "The Water Horse: Legend of the Deep," a fantasy vying for the same audience.

WP: Gee, I wish I had what it takes to be a CEO and/or someone who makes the decision on when to release movies. Let's see...

(1) Put "Narnia" up against the powerhouse that was "The Water Horse" or take my chances with "Iron Man" and "Indy 4?" Hmmm...

(2) Last time the movie did very successfully at Christmastime...so let's change that to Mother's Day instead.

(3) The movie has a religious following...so also better to avoid Christmas time all together. Who wants to see movies with religious themes around Christmas?

(4) Since Narnia is aimed at kids, release it BEFORE they're out of school for the summer.

There! Do I get promoted to CEO now?