Monday, December 17, 2007

Smokin'!

Walt Disney Co. became the first major Hollywood studio to ban depictions of smoking, saying there would be no smoking in its family-oriented, Disney-branded films and it would "discourage" it in films distributed by its Touchstone and Miramax labels. Disney Chief Executive Robert Iger also said in a letter to U.S. Rep. Edward Markey, whose committee last month held hearings on the effects of movie images on children, that the studio would place anti-smoking public service announcements on DVDs of any future films that feature cigarette smoking.

Give me a fucking break... I grew up watching I Love Lucy and Bugs Bunny reruns where they were smoking all the time. Did I turn to smoking? No. It's a bunch of crap. It's pressure from OTHER kids, not movies or TV or whatnot, that make kids start smoking.

He said the company would encourage theater owners to show screen anti-smoking public service announcements, or PSAs, before such films. Iger cautioned, however, that "cigarette smoking is a unique problem and this PSA effort is not a precedent for any other issue." Markey described Disney's commitment as "groundbreaking" and urged other studios to follow suit.

It's "stupid," that's what it is. God forbid there be smoking, but throw in all the sex and violence (and worse, stupid storylines and dialogue!) you want into a film!

Research cited by American Legacy, a nonprofit created out of landmark litigation between the tobacco industry and states attorneys general, shows that 90 percent of all films depict smoking and children with the highest exposure to smoking in movies were nearly three times more likely to start smoking. Tobacco is featured in three-quarters of G, PG and PG-13 rated movies and 90 percent of R-rated movies, the studies showed.

Research cited by the NewsWired Puppy Foundation is that 90 percent of all films suck.

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